Bloggers Farm
Just the other day I surprised myself. Generally I am a very un-original thinker, but somehow that day I was not. Let me share with you my ‘insight’. It relates, as the title indicates, to bloggers. Even if also this a blog and that makes me also a blogger, lets discard that fact for a moment since I consider myself a small and insignificant blogger writing mostly for myself.
Lets take the theory behind the ‘rise of the bloggers’ as the blogger who is seen somehow as the defender of the consumer. Like a modern re-make of Robin Hood. The typical large corporation communication is classicaly unidirectional and is not really open to any critique from people outside the mighty corporation. Along come the typical blogger and starts written about this typical corporation, giving his opinion about things he doesn’t really like about their products or services. So far so good. Blogging itself has gained considerable momentum and now even large corporation started blogging. Some people even got fired. Currently there is a complete range of blog-types: a corporate blog, a professional blogger, a verybadblog. My blog I voluntary place in the last category.
So what do I want to say? Well the thing I noticed the other day is the Animal farm-effect bloggers seem to have. Apart from the political charges the book contaings just the mere rise of the pigs is what I am referring to. They started as small and innocent good-willing bloggers criticising products and services which in their eyes could be improved. No problem so far. Truth rises up to the surface most of the time anyway; and I agree some times it can use some help. Somewhere along the road these small bloggers got more and more visitors. Probably on a BarCamp, the small and innocent bloggers with lots of visitors met other bloggers and exchanged some chit-chat:
Blogger A: Hi. How are you?
Blogger B: Fine, I like blogging and I have 50.000 visitors, and you?
Blogger A: I reaaaaaly digg blogging, I have a mere 30.000 visitors.
Blogger A + B: Lets be blogger friends? Yes, that sounds like swell(*) idea.
It most have been somewhere briefly after this meeting that this new friends (the bloggers) became arrogant and started taking over the role of the typical large corporations. Instead of their old role as parasites critising their hosts, they became hosts themselves: fat, arrogant and opaque.
