Two books on Branding by Neumeier
Most people working in the field of branding already know these books — but for those who don’t I highly recommend them. I’ve embedded both books as presentations below. The book are written by Marty Neumeier and explain what branding is in great clear visual way (i.e. very little to read).
The successor of The Brand Gap is called ZAG: same author, deeper ideas.
Needless to say that the digital experience of these books is vastly inferior to the tangible experience on paper.
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