Although Airbnb is in fact about technology (ex-Y Combinator) — they created a platform which created a marketplace for travelers and alike to stay at private homes. Which has stirred quite some folks already. I think they have a great strong communication/branding/marketing going for them.
Read MoreArchive
social media
Since yesterday the world wide audience has been entertaining itself with a cleverly executed campaign for the male grooming brand Old Spice. Part of the campaign is an actor (Isaiah Mustafa) who directly respond to user comments on YouTube. Read an initial analysis of the campaign or watch an example below ( a response to Digg-founder Kevin Rose).
Read MoreStowe Boyd is an expert on what he calls ‘social tools’ and their impact on our society. In this video, recorded on the Reboot conference, he shares some of his vision and insight on what Boyd calls New Spatialism:
Read MoreA More Humane Social Space On The Web. More of our social interaction in moving from the primitive but relatively open and egalitarian world of the blogosphere onto a set of closed or at least controlled applications. How can we — as a community or culture — influence actions or product decisions that companies like Apple, MySpace, Twitter and YouTube are taking that could ‘enclose the commons’ and disrupt or rework the Web that we have been making?
John Hagel (author of The Power of Pull) prophesizes:
Read More“Vision driven change largely fails. Only when a clear danger or threat is present large enterprises are able to change.”
Lately I’ve seen an increasing amount of employment agencies (e.g. Manpower, Monster) who are redirecting their vacancies onto social media. This makes me curious about the effectiveness of using social media in finding appropriate employment. But from the employee-side: if and how do people use social media themselves to find a new job.
Do people use (or abuse) social media for themselves to find a jobs or projects? Do you? If so what are your experiences? Share your insights below this post.
Read More
