— Rekeeb.com

Joel Spolsky founder of Fog Creek software and blogger at Joel on Software is quiting blogging with a modest marketing campaign. Perhaps he is right, perhaps he is wrong. I personally appreciated his blog even-though his articles were often print-quality level. Like a true blogger he says goodbye with an insightful personal post with some important lessons:

To really work, Sierra observed, an entrepreneur’s blog has to be about something bigger than his or her company and his or her product. This sounds simple, but it isn’t. It takes real discipline to not talk about yourself and your company. Blogging as a medium seems so personal, and often it is. But when you’re using a blog to promote a business, that blog can’t be about you, Sierra said. It has to be about your readers, who will, it’s hoped, become your customers. It has to be about making them awesome.

But…

Once I had built an audience among programmers, enough of them turned into customers that I was able to get my bootstrapped company off the ground. The audience was so precisely defined that products we tried to make that weren’t specifically for programmers pretty much flopped. They were great products, but they just weren’t for programmers, and we didn’t have a way to market them effectively to nonprogrammers.