Although Airbnb is in fact about technology (ex-Y Combinator) — they created a platform which created a marketplace for travelers and alike to stay at private homes. Which has stirred quite some folks already. I think they have a great strong communication/branding/marketing going for them.
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Joel Spolsky founder of Fog Creek software and blogger at Joel on Software is quiting blogging with a modest marketing campaign. Perhaps he is right, perhaps he is wrong. I personally appreciated his blog even-though his articles were often print-quality level. Like a true blogger he says goodbye with an insightful personal post with some important lessons:
Read MoreTo really work, Sierra observed, an entrepreneur’s blog has to be about something bigger than his or her company and his or her product. This sounds simple, but it isn’t. It takes real discipline to not talk about yourself and your company. Blogging as a medium seems so personal, and often it is. But when you’re using a blog to promote a business, that blog can’t be about you, Sierra said. It has to be about your readers, who will, it’s hoped, become your customers. It has to be about making them awesome.
But…
Once I had built an audience among programmers, enough of them turned into customers that I was able to get my bootstrapped company off the ground. The audience was so precisely defined that products we tried to make that weren’t specifically for programmers pretty much flopped. They were great products, but they just weren’t for programmers, and we didn’t have a way to market them effectively to nonprogrammers.
Haven’t seen this one yet, but I like the pitch. I presume Art & Copy is mostly about advertising and where marketeers get their constant inspiration from. There is a screening in Amsterdam later this week in the SMART Project space.
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