Most people working in the field of branding already know these books — but for those who don’t I highly recommend them. I’ve embedded both books as presentations below. The book are written by Marty Neumeier and explain what branding is in great clear visual way (i.e. very little to read).
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Tag "presentations"
Update: Alan Moore has been so kind to send me his Engagement presentation, now all three presentations can be browsed.
1. Designing Communities – by Christina Wodtke (website)
A very thorough and complete overview on social media.
2. Engagement Marketing – by Alan Moore (website)
Moore explains some of the rationale behind social media and concisely describes some of its effects.
Moore explains some of the rationale behind social media and concisely describes some of its effects.
3. Designing for Social Traction – by Joshua Porter (website)
Quite fresh and a more in depth view in the nitty gritty of social websites. Extensive (120 slides in total) but quite a nice collection of examples and thoughts.
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